Asset Management PR

In the highly competitive field of asset management, public relations (PR) plays a crucial role in differentiating asset managers from the competition.

Why PR for asset management companies?

In the highly competitive field of asset management, public relations (PR) plays a crucial role in differentiating asset managers from the competition. The European fund market is one of the largest and fastest growing in the world. With over 63,000 funds and assets under management of around 13 trillion euros in 2023, competition is intense.

This is where PR comes into play to build visibility and trust, which can ensure the long-term sustainability of the business. PR enables asset managers to effectively communicate their expertise and unique selling points to convince potential investors and clients.

Importance of PR in the marketing mix of asset managers

PR is an essential part of the marketing mix for asset managers. It helps to increase brand awareness, attract investors and maintain client relationships. In the digital era, the importance of media and internet research has increased, further strengthening the role of PR.

A targeted PR approach can significantly increase reach and ensure that the right message is delivered to the right audience at the right time.

Asset management PR and content marketing

Content marketing and PR go hand in hand. While content marketing aims to create valuable content, PR ensures that this content reaches the right target group. Together, they strengthen the brand message and increase visibility.

By integrating PR and content marketing, asset managers can both strengthen their market position and deepen the trust of investors and customers.

While content marketing aims to create valuable content, PR ensures that this content reaches the right target group. Together, they strengthen the brand message and increase visibility.

What makes good PR for asset management companies?

An effective PR strategy for asset managers should have the following characteristics:

Clearly defined messages: a clear and precise communication objective is crucial.

Targeted media relations: Focus on relevant media and channels.

Sustainable relationships: Long-term relationship management with journalists and influencers.

Authenticity and transparency: Credibility through honest and transparent communication.

Responsiveness: Fast and effective communication.

Why asset management PR with Finanztext?

Finanztext offers specialised PR services tailored to the specific needs of asset managers. Our strengths lie in:

Experience and expertise

In-depth understanding of the asset management industry

Individual strategies

Tailor-made PR programmes for each client

Broad network

Good relationships with leading financial media

Success-orientated

Focus on measurable results and ROI

Our PR services for asset management companies

We offer a variety of PR services aimed at strengthening your brand and consolidating your market position:

Press relations: creation and distribution of press releases that communicate your latest developments and successes.

Content creation: developing content that highlights your expertise, including technical articles, blog posts, white papers and case studies.

Media training: preparing your spokespeople for interviews and public appearances to ensure your messages are delivered clearly and persuasively.

Event management: planning and organising press conferences, networking events and other PR events.

Crisis communication: support in dealing with crisis situations through fast and effective communication strategies.

Social media management: strategic use of social media for branding and customer loyalty.

Thought leadership: positioning your executives as thought leaders in the industry through targeted media relations and content placements.

Publication screening: monitoring and analysing media coverage of your company and industry to identify opportunities and risks early.

How we work with asset managers

Our approach is collaborative and customised. We take a systematic approach to achieve the best possible results.

Analysis

We start with a thorough analysis of your goals, needs and market position through SWOT and market analyses as well as target group identification.

Strategy

Based on the results of the analysis, we develop a customised PR strategy that includes clear objectives, strategic planning and compelling messages.

Implementation

We implement the planned PR measures, including press relations, content creation, media training and event management.

Optimisation

We continuously adapt our strategies to current developments through regular evaluation and feedback loops.

Reporting

We provide you with regular detailed reports on the results of our PR measures, including performance measurement and optimisation recommendations.

Examples of PR elements we create for clients

To support your PR strategy, we create a wide range of content tailored to your target group:

Specialist articles and whitepapers

In-depth analyses and reports on current industry topics

Case studies

Success stories and best practices that emphasise your expertise and performance

Blog posts

Regular updates and insights into market trends and developments

Newsletters

Important news and updates directly to your target group

Social media posts

Engaging content that strengthens your brand on social media

Explore how we can help you communicate your brand messages.

Contact us to get the conversation rolling. Book a free 30-minute consultation.