FAQ’s

To start working with us, contact us by phone, email or book a Zoom call. We will arrange an initial consultation to discuss your requirements and find the best solution.

At Finanztext, we work with a wide range of companies in the financial sector, including asset managers, investment banks, private banks, private equity, hedge funds and venture capital firms.

Our team comprises experts with many years of experience in the financial sector and digital marketing. Each employee has specific specialist knowledge and relevant professional experience.

Finanztext offers its services worldwide and has clients in various countries. Our specialisation and the use of digital communication enable us to provide tailor-made solutions for international markets.

Finanztext is headquartered in Frankfurt am Main (Germany). To attract international talent, we follow a remote-first policy. Digital media and processes allow us to work with team members and clients from all over the world.

Finanztext was founded in 2020 as part of the VaR Value Research & Media Group and has since completed numerous successful projects for clients in the financial sector.

Finanztext is a brand of VaR Value Research & Media GmbH, which is 100% owned by its founders.

Finanztext is characterised by in-depth industry knowledge in investment management and financial services. With investment writing, financial translations, content marketing, SEO, SEM and PR, Finanztext has a unique service profile.

Finanztext works exclusively in the financial sector. Our clients include companies in asset management, investment banks, private equity, hedge funds, and venture capital.

The collaboration usually starts with a detailed requirements analysis, followed by the development of a customised strategy. We hold regular updates and meetings to discuss progress and ensure that the agreed objectives are being met.

Our compensation plan is based on hourly and daily rates for the specific services and the scope of the collaboration. We offer both project-based and ongoing contract models that are customised to our clients‘ needs.

The minimum contract durations vary depending on the type and scope of services. We generally offer flexible contract terms that are tailored to the customer’s specific requirements.

The cost of our services is calculated based on the scope and complexity of the project. We offer transparent pricing and are happy to provide a customised quote for your needs.

Yes, there are minimum volumes depending on the type and scope of services required. These are communicated in advance and set out in a customised quote.

We send invoices monthly or after project completion. For more extensive projects, we usually agree on a down payment. The payment term for settling our invoices is 14 days.

We send our clients regular reports to document the progress and results of our work. The reporting type, scope and frequency depend on the specific service.

Finanztext offers various investment writing services, including articles, blog posts, newsletters, studies and whitepapers, interviews and more. We customise our content to meet the specific needs of your target audience.

The cost of our investment writing services varies depending on the scope and complexity of the project. Contact us for a customised quote tailored to your requirements.

We offer various content formats, including articles, commentaries, customer magazines, blog posts, insights, newsletters, eBooks, infographics, presentations, factsheets, interviews, research reports and social media posts.

Our content is completely customized, exclusive, and tailored to your company’s specific needs and goals. We work closely with you to ensure that the content effectively communicates your message.

Our team consists of experts who are very familiar with the regulatory requirements in the financial sector. Every text is thoroughly checked. However, we do not accept any liability for accuracy. Generally, texts go through our clients‘ internal compliance processes before publication.

We currently offer investment writing in English and German. Translations into other languages are available on request.

We offer comprehensive content marketing services, including strategy development, content creation, distribution and performance measurement. We aim to create content that appeals to your target audience and supports your business goals.

We use various channels, including websites, blogs, social media, email newsletters, and videos. The choice of platforms depends on your target audience and your specific goals.

We start by thoroughly analysing your goals, target group, and competitors. Based on these findings, we develop a customised strategy with content and channels best suit your business.

We use various KPIs (Key Performance Indicators) to measure the success of individual measures, including website traffic, engagement rates, conversion rates, and ROI. Regular reports give you insights into the performance of activities and campaigns.

Results can vary depending on the campaign, but you will usually see initial results within three to six months. However, long-term strategies can achieve more sustainable and tremendous success.

We can revise and optimise existing content to increase its relevance and effectiveness. This can include updating information, improving SEO and adapting to new target groups.

We currently offer financial translations in English/German and German/English. Other languages are available on request. Our team comprises native speakers and specialists with many years of experience in the financial sector.

Our translations go through a rigorous quality process that includes several proofreading stages. In addition to experienced native speakers, we use various tools to improve accuracy and consistency.

We specialise in editorial translations of investment and financial content. Our team has a deep understanding of financial markets and journalistic writing, which results in a natural flow in our translations.

We usually agree monthly translation quotas. The cost depends on the volume and complexity of the content. Contact us for a customised quote tailored to your specific needs.

We work for various financial service providers, including asset management, investment banks, insurance companies, private equity, hedge funds and more. Our translators have experience in the specific requirements and terminology of these industries.

We offer comprehensive SEO services, including keyword research, on-page optimisation, technical SEO, link building, and continuous performance monitoring. Our goal is to improve your search engine rankings and drive more qualified traffic to your website.

An SEO audit involves thoroughly reviewing your website to identify technical issues, on-page optimisation opportunities and content gaps. We analyse your website structure, loading times, meta tags, keywords and more.

We use a combination of on-page optimisation, technical SEO, content strategies and link building. We improve your rankings sustainably by implementing proven SEO techniques and continuously monitoring the results.

We offer technical SEO audits to ensure your website is technically sound and optimally accessible for search engines. This includes analyzing loading times, mobile optimization, structured data, and recommendations for fixing technical errors.

SEO is a long-term process that can take several months before significant improvements become visible. However, initial results can often be observed within the first three months.

We use various tools, such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and other specialised SEO software. These help us analyse your website’s performance and carry out targeted optimizations.

Link building plays a central role in any SEO strategy. It helps to increase the authority and credibility of your website, which in turn leads to better rankings in search engine results.

We offer comprehensive PPC services, including keyword research, ad creation, campaign management and performance analysis. Our campaigns aim to increase your visibility and drive qualified traffic to your website.

We start with a thorough analysis of your target audience and competitors. This is followed by the selection of relevant keywords and the creation of appealing ads. Finally, we continuously optimise the campaigns to achieve the best possible results.

We measure the success of SEM campaigns using KPIs such as click-through rate (CTR), cost per click (CPC), conversion rate and return on investment (ROI). Regular reports and analyses help us to monitor and optimise campaign performance.

We optimise ads through A/B testing, customising ad copy and landing pages, and targeted keyword strategies. These measures help increase the relevance and effectiveness of the ads.

The cost of a paid media campaign depends on your objectives, the level of competition and the budget. We work closely with you to determine a budget that meets your requirements and delivers optimal results.

We offer a variety of PR services, including strategy development, media relations and the writing of required materials such as press releases. We aim to communicate your message effectively and make your brand look good.

We use our extensive network of media contacts and our experience in storytelling to promote your news and stories in the media. Through targeted PR strategies, we increase your company’s visibility and credibility.

The success of PR campaigns is measured by media coverage, reach, the tonality of the reports, and resonance with the target group. We provide detailed reports to make the results transparent.

Although we cannot guarantee a specific number of publications, we will do our utmost to place your stories and news in relevant media. Our approach is based on strategic planning and proactive media relations.

Adverse media reports are part of the media business. We offer proactive and reactive communication strategies to deal with such situations. This includes developing key messages, media briefings and monitoring coverage to respond quickly.

Finanztext does not offer special crisis communication services. However, we do support existing clients, e.g., in responding to negative media coverage and communicating in challenging business situations.

Finanztext focuses on external communication strategies. We do not offer specialised services for internal communication.

Today, PR and social media are inseparably linked and should be part of every communication strategy. Social media allows you to communicate directly with your target audience, share real-time updates, and maximise the reach of your PR messages.