Once you have diligently followed the steps in your content marketing strategy and the content has been created while meeting timelines set in your calendar, the next step is distribution and marketing.
An editorial calendar is often used by marketers to categorize and organize content to be published in the future. Also, it categorizes and organizes all aspects of marketing for blogs, websites, social media profiles and any marketing campaigns included.
When creating an editorial calendar, it all depends on your needs or the needs of your team. These are some of the important questions you should ask yourself while creating an editorial calendar;
How frequently do you publish content?
Do you upload various formats of content i.e. articles, infographics or videos?
How many people have access to the editorial calendar?
How many stages does content go through before it is published?
What platform are you going to use to manage the calendar?
Incase you don’t have a lot of content Google calendar is a simple and effective tool. On the other hand, Trello is an effective calendar that simplifies the workflow process. The Trello template allows you to assign tasks, map processes, set permission and track progress in real-time. The editorial calendar has great collaborative features such as concepts and “like” cards.