What Makes a Good
Investment Writer?

Quality content plays a crucial role in informing investors, building trust and ultimately driving business. Thus, content marketing has become an essential part of the marketing mix in asset management. To generate this content, the investment writer plays the most crucial role. But what exactly makes a good investment writer? And how can asset management marketers ensure they choose the right person for this important role? This blog post will answer these questions to help you find the perfect investment writer.

The importance of investment writing in asset management

‘Content is King’ wrote Bill Gates back in the 90s. And the phrase applies today more than ever. Well-written articles, detailed reports and analyses are essential to reach both existing and potential clients. But in asset management, the topcis are often complex. This means that a specialist is needed to transform this complex content into comprehensible, precise and appealing texts. That’s what the investment writer is there for.

This is why it is crucial for marketers to find the right investment writer who not only has excellent writing skills but also a solid understanding of the financial industry. A good investment writer can make the difference between ordinary and outstanding content.

Qualities of a good investment writer

1. Deep financial knowledge
The most important criterion when selecting an investment writer is their expertise. The writer should have a deep understanding of the financial markets and investment products that enables them to not only understand those complex topics but also write content in a way that is easy to understand for both sophisticated and retail investors.

A good investment writer is up to date with current market trends and developments. They can analyse financial reports and market data. This extensive knowledge ensures that the content they produce is accurate and insightful and provides real value to readers looking to make informed investment decisions.

2. Strong communication skills
In addition to market knowledge, excellent writing skills are essential. An investment writer must be able to convey information clearly and concisely.

Furthermore, they should be able to adapt the tone and style to the target audience. This means being able to write both formal and informal texts depending on the context and target audience. The ability to develop and maintain a consistent brand voice is just as important as the ability to decode industry jargon.

3. Proven experience and references
Experience is another key criterion when selecting an investment writer. A writer with proven experience in investment writing is more likely to be able to deliver quality content. References and work samples are crucial here. They provide insight into the writer’s previous work and whether their writing style and expertise meet the requirements of your marketing strategy.

4. Creativity and adaptability
Creativity and adaptability are another strength to look for in an investment writer. Creativity is demonstrated not only in the ability to write engaging copy but also in the way complex topics can be presented in innovative ways. For example, a writer can wrap dry market data in a captivating narrative or illustrate difficult concepts with metaphors and examples.

5. Reliability and professionalism
Finally, reliability is a crucial factor. A good investment writer delivers high-quality work, meets deadlines, and communicates clearly and professionally. In a fast-paced environment such as asset management, it is crucial that content is delivered on time and without compromising on quality.

The ability to accept and implement constructive feedback is also an important quality. A writer who is open to comments and willing to revise their work accordingly is a valuable addition to any marketing team.

Finding the right investment writer

To sum it up, a good investment writer is more than just a talented copywriter. They are experts who understand the financial markets, can communicate complex information clearly and create content that is not only correct, but also informative and engaging. Expertise, experience, communication skills, creativity, and reliability are essential points to look for when selecting an investment writer.

By carefully selecting the right investment writer, you can ensure that your content marketing strategy is effective and makes your brand stand out in the highly competitive field of asset management. Invest time and resources in selecting the right partner and you will reap the rewards of your efforts in the long run.