With digitalization, financial service providers’ marketing mix has changed dramatically. The financial content marketing of banks and investment companies has become much more complex. What are the key trends in digital marketing? Which ones are sustainable and will prevail? Which channels can best be used to achieve one’s own marketing goals?
All digital channels – whether websites, apps, social media or search engines – are united by one concept: content marketing. This means the creation and distribution of target group-relevant content. The purpose of content marketing is to attract, inform and retain customers, and convince them to purchase.
How Content Marketing works
Trust is built through regular communication of relevant, professional content. Digital marketing enables a continuous dialogue with investors about market trends, investments and products. A well-thought-out strategy helps your company to achieve measurable marketing goals.
Which media to use for Financial Content Marketing?
An intelligent content marketing strategy runs through different channels. Here are some of them:
- email marketing
- Research / publications
- Social media
- SEO – search engine marketing
- SEA – search engine advertisements
We offer specialized Content Marketing
B2B or B2C, investment or payment transactions, personal business or digital financial services – professional content marketing considers target group, product and relevant channels. We develop and implement individual content marketing strategies for the following financial service providers: