Asset Management PR

Why PR for asset management companies?

In the highly competitive field of asset management, public relations (PR) plays a crucial role in differentiating asset managers from the competition. The European fund market is one of the largest and fastest growing in the world. With over 63,000 funds and assets under management of around 13 trillion euros in 2023, competition is intense.

It is, therefore, crucial for asset managers to get their expertise and unique selling points out to the public to reach potential investors and clients.

This is where PR comes into play. PR creates transparency towards the public through targeted measures, thus gaining visibility and trust.

Importance of PR in the marketing mix of asset managers

PR is an essential part of the marketing mix for asset managers. It helps to increase brand awareness, attract investors and maintain client relationships. In the digital era, the importance of media and internet research has increased, further strengthening the role of PR.

A targeted PR approach can significantly increase reach and ensure the right message is delivered to the right audience at the right time.

PR is often mistakenly equated with advertising. However, a distinction can be made: PR ensures long-term success and creates a positive public perception, whereas advertising is usually intended to increase sales of products and services in the short term.

Asset management PR and content marketing

Content marketing and PR go hand in hand. While content marketing aims to create valuable content, PR ensures that this content reaches the right target group. Together, they strengthen the brand message and increase visibility.

By integrating PR and content marketing, asset managers can both strengthen their market position and deepen the trust of investors and customers.

What makes good PR for asset management companies?

An effective PR strategy for asset managers should have the following characteristics:

Clearly defined messages: a clear and precise communication objective is crucial.

Targeted media relations: Focus on relevant media and channels.

Sustainable relationships: Long-term relationship management with journalists and influencers.

Authenticity and transparency: Credibility through honest and transparent communication.

Responsiveness: Fast and effective communication.

Why asset management PR with Finanztext?

Finanztext offers specialised PR services tailored to the specific needs of asset managers. Our strengths lie in:

Our PR services for asset management companies

We offer a variety of PR services aimed at strengthening your brand and consolidating your market position:

Press relations: creation and distribution of press releases that communicate your latest developments and successes.

Content creation: developing content that highlights your expertise, including technical articles, blog posts, white papers and case studies.

Media training: preparing your spokespeople for interviews and public appearances to ensure your messages are delivered clearly and persuasively.

Event management: planning and organising press conferences, networking events and other PR events.

Crisis communication: support in dealing with crisis situations through fast and effective communication strategies.

Social media management: strategic use of social media for branding and customer loyalty.

Thought leadership: positioning your executives as thought leaders in the industry through targeted media relations and content placements.

Publication screening: monitoring and analysing media coverage of your company and industry to identify opportunities and risks early.